IO Icon

You can buy a leo from anywhere. Where else does it come with confidence?

Brand Statement

I dance. You dance. We dance.

We started Inside Out because we want every dancer to feel amazing all the time, both in dance and in life. And not just on the outside (although that’s great too!)—we mean on the inside.

As dancers, we all battle self-doubt. Am I good enough? Am I the right size? Do I have the right gear? We’ve all been there. As beautiful as dance is, it can play into these insecurities.

Inside Out is a new kind of dancewear—the kind designed to promote self-love, belief and courage, all the stuff that when it’s strong on the inside makes us shine much brighter on the outside ✨ So we make our leos as beautiful on the inside as they are on the outside, with little messages just for you to help you and feel amazing whenever you wear it. 

We are all unique and on our own journey. We want to be a part of your highs and lows. We are cheering for you every step of the way.

Chelsie's Story

Finding what’s important

Growing up my worth was intrinsically tied to my dancing. If I was progressing in dance I felt good. If I was struggling in dance, I felt low.

I overcame a lot of my self doubt to be able to find success but by about my 7th season on DWTS, I reached a level of burn out that made me dread every time I had to perform. I couldn't understand why I couldn't just enjoy it. Dance, which was once beautiful, was becoming a huge pain point in my life—I felt like I wasn’t worthy unless I was good at dancing. I had no idea how deep my worth was tied to my success as a dancer.

After years and time to reflect on what lead to that point I've learned new tools, new perspectives and who I am in and outside of dance.

I started Inside Out because I want to help the next generation of dancers to know their worth is not tied to their level of success in dance and in an industry that can focus so much on the external that it's whats on the inside that truly counts.

8-time Dancing With The Stars professional // So You Think You Can Dance All-star, finalist + choreographer // Emmy Nominated Choreographer // National Latin Champion

Katie's Story

Dancing for the love of it

Dance has been a part of my life since I was born—literally! I grew up in my mom's studio and I’ve seen the dance world through every lens: a student, a professional, a teacher for 25 years, a choreographer and now a dance mom. 

I love watching dancers thrive with the discipline, artistry, passion and friendships that make dancers stronger both inside the studio and out. Unfortunately, there are also issues that can tear a dancer down. 

When Chelsie told me that she wanted to help dancers change the way they see themselves from the inside out, I was immediately on board. We started Inside Out because we want to help dancers navigate the negativity and come out with all the positivity. It’s our way of giving every dancer the spark she needs to shine her brightest—both inside and out.