About

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You can buy a leo from anywhere. Where else does it come with confidence?

Brand Statement

I dance. You dance. We dance.

We started Inside Out because we want every dancer to feel amazing all the time, both in dance and in life. And not just on the outside (although that’s great too!)—we mean on the inside.

As dancers, we all battle self-doubt. Am I good enough? Am I the right size? Do I have the right gear? We’ve all been there. As beautiful as dance is, it can play into these insecurities.

Inside Out is a new kind of dancewear—the kind designed to promote self-love, belief and courage, all the stuff that when it’s strong on the inside makes us shine much brighter on the outside ✨ So we make our leos as beautiful on the inside as they are on the outside, with little messages just for you to help you and feel amazing whenever you wear it. 

We are all unique and on our own journey. We want to be a part of your highs and lows. We are cheering for you every step of the way.

Chelsie's Story

Finding what’s important

When I was growing up, I let dance define me. Dance is incredibly positive, but it can also put too much focus on external recognition. By the time I’d achieved more than I ever thought possible, I was so obsessed with impressing other people, proving myself through my accomplishments or skill as a dancer, that I’d forgotten why I even started dancing in the first place—because I love it, and it makes me feel whole.

It took me a long time to realize that other people’s praise or opinions can never replace what matters most—what’s inside. I’m still learning and reminding myself to dance from a place of love and not fear.

I started Inside Out because I want every young dancer—every dancer of any age, really—to understand that their worth can never be affected by what other people think. We are always beautiful and always whole inside, no matter what. And the best part of reaching for success as a dancer, is the growth you achieve in the process.

Katie's Story

Dancing for the love of it

Dance has been a part of my life since I was born—literally! I grew up in my mom's studio and I’ve seen the dance world through every lens: a student, a professional, a teacher for 25 years, a choreographer and now a dance mom. 

I love watching dancers thrive with the discipline, artistry, passion and friendships that make dancers stronger both inside the studio and out. Unfortunately, there are also issues that can tear a dancer down. 

When Chelsie told me that she wanted to help dancers change the way they see themselves from the inside out, I was immediately on board. We started Inside Out because we want to help dancers navigate the negativity and come out with all the positivity. It’s our way of giving every dancer the spark she needs to shine her brightest—both inside and out.